It is absolutely cheating, but I say let whoever wants to buy this crutch use it. If you are a better gamer, you mostly don't shoot from the hip and will still own the tool who actually buys this. A stupid mark fixed to your tv doesn't make your aim better. This is the same principal the civilian gun market is based off of. If you can't shoot - it doesn't matter how expensive your gun or optics are! You're still going to miss.