This is just speculation....but I believe that the 12am PST is intended for those who did not pre-order....which in turn means those who could not pre-load the game a couple of days early. Perhaps the standard, non-preordered version won't be available to even click to purchase until the PSN updates at 12am PST. That would make more sense to me, and make pre-ordering your anticipated games an even better idea.
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That would make sense.