lol and I think you're misunderstanding his use of 'break'. He's using break to mean 'come out', in the same way that a newspaper will break a story. I was confused at first too, but if you think about it, it makes no sense for Deej to say 'somewhere' to mean a specific unknown location, and to say 'break' meaning that they're expecting retailers to ignore the instructions of midnight release. That would be ridiculous, and massively unhelpful to the person who put the question in the mailsack.