Well sadly we aren't in that day and age anymore.. Activision has a near monopoly on AAA games these days and it won't really ever change. Back to my point: You WILL have to pay for an expansion either way. There is no escaping that. Maybe they planned for it to be this way? Maybe their only plan was to give every buyer a half of a pizza. No matter which way you slice the subject, the consumer will always have to pay for either a key to unlock what's already on the disk OR the way when we were kids, buying and downloading an expansion.