There is a difference between cut content and dlc. Just because its on disk doesn't mean anything. Intact it's a way to make it easier to give content. Rather than making it a massive download.
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Oh yes, there is a difference. What bungie has done is lock content already on the game disc (I wonder how much of that 20 GB is locked). DLC = downloadable content. Bungie is advertising their "expansions" as downloadable content when it obviously isn't.
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Apearently you missed the part where i said this has been done with DLC for awhile with many different companies.