A strike in Destiny is a good example of content. To make the strike you need caveA with venus_tileset maybe add caveB with Vex_tileset also add the mob spawns at x,y,z locations. Have narrative when player enters dungeon, and so on. Then you load enemy_boss with a percent larger model slap a unique name and vola a new content strike. All this is what you get with content. It is nothing more than a program that compiles from all the data on your hard drive. You can create a near infinite amount of "content" from the game files we have. Very little of these compiling programs are on the disc, most of it is downloaded in the first patch. New content may include new models, terrain, ect. But, not always. The files we have are what makes up the game world. Models, terrain, items, enemies ect. They are put together when we log into the game. When you join a strike the game gets the info needed from the server to build your dungeon visually for your end. The world you are playing in is not on your console, it is on the destiny servers. As a result when you watch the video "proof" of content on the disc you see him clipping through walls and missing textures because the code is trying to load information that is not present on his system or available from the servers. Or at the very least, is unfinished. If you really are a "network tech" you should have some knowledge to how online gaming works. It seems thus far you are just as ignorant. If it seems I have contradicted myself then I apologize and chalk it up to not explaining this on an 8th grade level. Content is a culmination of parts put together in different ways.