1. Bungie may be a "business" but their reputation is tarnished. That negatively affects their profitability. Free DLC to restore the story and for other things will go a long way towards repairing their reputation. 2. If games continue to do things like this, then it won't be long before laws are in place to keep things like this from happening. It's already happening in the UK and it's a scandal away from happening in the US. And it will happen because publishers have no restraint or self-control. 3. I'm sure that a lot of people put in a LOT of hard work to make this game happen. But as a consumer, that's none of my concern. I'm only concerned about getting a quality product that works as designed. Destiny fails that with its lack of story. And dissatisfied people who paid for this game with their own hard-earned money have a right to voice their displeasure. I see you assume Bungie automatically deserves the money it made, and that's FALSE. They have to EARN it. They don't earn it making contracts with publishers. They don't earn it pouring hours of labor into the game. They don't earn it it by releasing it en masse to the public. They earn it by having the masses completely satisfied with their product. And the masses are not satisfied. The community is split. And that'll hurt their future plans and profitability.