Yes, Bungie/Activision are companies. You know what we call the mess that is Destiny? It's called brand damage. It looks really bad to investors and those considering bank rolling future projects. To avoid issues fixes have to be issued and made. Auto manufacturers call them recalls.
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A lot of people blew this game up and made assumptions before it was even released. It's not brand damage, it's an over demanding consumer base who believes their self entitled to freebies because they made unrealistic expectations. Two totally different concepts.