I've paid more than 130 dollars (because of the currency) for the game and extension pack.
And I do see some magnificent landscapes, a clever AI for once and an awesome soundtrack.
If the game has a body it doesn't have a soul, cause it's story is way waaaaaaaaay too short.
I was looking forward to buy the Xbox one but seeing this trend of making half games but paying full price is bullshit. Graphics don't matter if don't have a story to back it up.
I fully support a free dlc. It is good for us and for the company. You don't need to spend a few millions in heavy marketing, you just have to make the dlc free and the players will take on to pass the word to other players.
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I agree with what you've said, put in a great understandable way. Bungie could learn a lot from you :)