can you honestly say that if the DLC was free that people would complain less? when the DLC comes out, people will complain it is not enough content and that it should have been free or that more DLC should be free, or whatever. I am not advocating one position or the other, just having an objective view, I can not imagine that anything will satisfy people at this point. and I have found that people complain more when they get stuff for free. ; )
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I think if the sorted the story people would want to buy the other DLCs that are available and are more likely to stay for the next instalment. If not people will more on, if they haven't already.