It's Activision's fault. The writer, who was with bungie for years, had an awesome story but because Activision caters to the COD crowd... He left. Activison refused to let the story be how it was meant to be, cut and pasted snippets of the lore together ( making nonsense and cheap as HELL) and pulled a bait and switch when releasing the game. Activision cares only about money and ensured that the COD crowd would not bail because of story content. The ball was dropped, for money and masses. No one in Activision is interested in the story promised.