Ive enjoyed Activision games from the NES to now. I don't think it's them, I mean, they're in bed with Blizzard. Blizzard brought us Diablo and WoW. How could they -blam!- up an "MMO style" game so badly with Blizzard holding their hands? If it were EA I'd agree. But Activision, meh. They may be a giant publisher and easy to blame, but I personally think there was an epic power struggle within Bumgie itself.