Reading through all the posts there seems to be a lot of I don't cares and like this matters, so here's a quick marketing 101 for you. "Insert famous person here with a fan base in the millions here" says they like a product, the sales skyrocket "Insert famous person here with a fan base in the millions here" says they don't like a product and sales drop. So saying it doesn't matter is stupid. It does and can have very big impact.