I agree with this so much, but the sad truth is half the reason the storyline was destroyed was because, as the deadline drew closer, Bungie and Activision collectively abandoned a lot of it to turn this in to another hallowed out shooter that mostly focused on pvp because that was a safe sale. They've experienced this with Halo and CoD, the safe bet to make back the money they invested was to make it a shoot-em-up where pvp was the focus and people played year round. Sadly they'll most likely neglect the PvE aspect in comparison.