Where do you get "everyone wins" from? It's about paying the same price and getting less content from a DLC pack that doesn't add $20 worth of content anyway. This DLC isn't 33% more content it's more like 15-20% compared to the full game. So going strictly off price points it's a rip off to me. I'm not buying the DLC or saying it's evil just saying I don't see a justification for the price of the content