Microsoft saw promise in them, partnered with them, funded their games, and we bought them for 10 years. I'd say they owe Xbox some respect.
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They created another game for the platform? I mean, really, being a consumer doesn't entitle you to anything. We already have the ultimate entitlement in being able to decide how we spend money.
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It isn't entitlement though, it's good business practices. If you went into a store regularly and the staff all recognized you, they gave you deals, and made you feel at home, then one day they say they will only give out certain items to someone else, wouldn't you be a little pissed? You should never divide your customer base, especially if you are short changing those that supported you.