Bear in mind Destiny isn't charging a monthly subscription fee. Developers' salaries have to be paid somehow.
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You do have a very good point, I realized the same thing after I posted. I just think that they should either add a little more content to the DLC or dumb the price down a tad bit. In the end I'm going to pay the 20$ regardless, I just don't foresee people sticking around long(especially not 10 years) for tiny bits of content every 3 months for 20$ each time.
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Yeah I think you're right there, a little more content for the money would do well. I honestly believe the 10 year plan will include full sequels to the game, the original Activision contract stated this would be the case and a proper sequel is the best way to get people back who have left (as long Bungie listen to and act on the feedback from the first game)!