Standard mmo subscription: $15/month, X 12 = $180 / year. Destiny costs less than half, assuming quarterly dlc, not buying season pass. Seems worth it to me...
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Assuming we're now talking about MMOs with paid subscriptions, those games have a lot more added content with way more replay value. Like I said, I'm not saying it needs to be free but at least bump the price down a tad bit or add a little more content.