While I too wish there was more included, the $20 price point is in line with other DLC released for destiny's peers. Take the Halo 4 dlc. 3 PvP maps for $10. With destiny's DLC we get that plus three story missions, a strike, a raid, and some new weapons/gear. That's got to be worth more than three PvP maps.
DLC may be overpriced, buts it's not just destiny. DLC is how publishers are able to keep the original price at $60, even though the equilibrium price would be higher. It's essentially an economic concept called price discrimination which allows producers to charge consumers different prices for the same good. (Obviously it's not quite the same good because people who buy DLC get more, but the theory is the same) Consumers who have a higher maximum price they are willing to pay will buy the DLC, and the publisher will have charged them $80 while still charging the rest $60. The reason everyone is mad is because price discrimination reduces consumer surplus. The alternative is that the game released with a little bit more content at a price of like $70, and there would be no dlc. The best way to get more content is to be willing to pay for it. Welcome to capitalism!
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Devs also release content this small as fee patches. I'd be willing to pay 2 or 3 dollars for more missions and gear but I'd like to be able to opt out of the raid.
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Yeah, would be nice if they split it up so we could pick and choose, but at least this way everyone who buys it will have the same set of missions and maps.