$100 bucks used to be standard anyway, I personally would pay more given the weekly updates fixing bugs and the such. The support has been awesome. Getting regular installments is awesome, I'd rather pay to keep playing a game I love rather than spend another $60 on an overrated mediocre title like watchdogs or ryse. The corollary of this of course is that by starting with the price at $60 rather than $100 (or anything in between), if you don't like the game you can save money by not buying the extra content.