Well I don't play every hour of the day And I still find it lacking I enjoy it, I still play! But it has it warts ! Alot of them I have faith it will get better but there is nothing for the player to get lost in, I think that's the problem, raid gear, lvl 30, that's it people feel they have done it all If the open world pve had more, and there was a more social aspect, people would be flocking back World of war craft was a grind but for some reason people kept coming back for hours on end