You guys know that the $ and the £ are completely different right? If you think you're being ripped off in the states just let this sink in... $20.00 = £12.50 - $20.00 = E15.87 £20.00 = $32.00 - E20.00 = $25.20 So wtf are we expected to pay so much more for this content? I get that there is different taxation here in the UK but thats no more than 40% and thats not based on what you fancy selling it for stateside! I have no problem with how you have valued this DLC (based upon your $ value) but I am disgusted and offended at how you value your consumers outside of the states. That you have the audacity to adjust the value of your product so much and so conveniently for a different currency (not even a different region, format, console generation) shows nothing but greed and disrespect. What is it even worth to you? To have such a variance in your costing indicates that you haven't got the slightest clue.