I'm not going into business so fair enough. As for lists... 1. 9 out of 10 commenters are people who play the game enough to be considered part of the "hardcore" crowd and feel entitled to more from their big boy games. The casual crowd and their willingness to blow money on more stuff is what's causing the shift in business structure for games. 2. As far as I know Bungie has made back the money that was originally invested, and if you think that money all went towards the main game you're ridiculous. It probably covered the first two DLC's and more. If every tryhard in the world quit (that includes me, sure) you probably still wouldn't be at 50%.