You are incorrect. For the price tag on this DLC, the content is underwhelming. Heck, Borderlands's expansion DLC for major expansions were 10$, and had roughly 30 new quests per expansion, a raid boss, and numerous weapons. A season pass, which would be about 30$, would net you all four of their expansion DLC, and level cap increases. I bought Destiny's season pass, and the first expansion only gives me 3 story missions, a raid, and a level cap increase from 30 to 32? It's Activision's terrible sales model. Just because they do it for CoD doesn't mean it is right. I don't care if it makes them money, because it's not a good model for consumers' benefits. More and more games are going to put a 20$ price tag for a few items and a story mission, until it becomes the norm. And they will be laughing all the way to the bank.