No, but the guy said name any game where you get more for $20. I named a game where you get more for free. I thought it applied here. CDProjektRED has made a lot of money on The Witcher series and they plan to give the DLC for The Witcher 3 away for free as well.
The did a free upgrade to the Extended Cut for the original Whitcher as well, and yet their company still exists and makes money.
So, yes, games can do it.
Another example. Dark Souls. The Astoria of the Abyss DLC was $14.99 and had probably 3 times the content as this patch. Dark Souls 2 DLC is 9.99 per episode (3 episodes) or 24.99 for all 3 together.
Another example is the Mass Effect series. Bring Down the Sky was free, Pinnacle Station was 4.99, Normandy Crash Site, Zaeed's DLC, and Firewalker were free, Kasumi's DLC was 6.99, Overlord and Arrival were 6.99, Lair of the Shadow Broker was 9.99, ME3: Extended Cut was free, Leviathan was 9.99, Omega and Citadel (definitely the 2 largest DLC's they put out) were 14.99, all the Multiplayer DLC was free.
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