As an mmo based game, there is absolutely no reason why this content should be provided through payment. Perhaps the crucible maps would be an exception for $10, but there is NO reason for a raid and a couple story links should cost anything. Look at many other mmo games, both free to play and subscription based, and you can see what I mean. At least I'll have many games to play this fall and winter season other than Destiny, because there is no way that I'll be buying a DLC for TWENTY DOLLARS that has very little things included.
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Personally if this game had a few more zones, a social interface and some form of player bartering system then I'd pay a monthly for it in the hopes more missions and what not would be added without extra cost.