That'll be a cold day in hell. Activision does nothing that does not immediately mean cash flow incoming. It doesn't matter if a good deed today might earn more money in the long run. These publicly traded mega corporations only live their bloated lives one quarter at a time and they can't see beyond their next earnings call. Their number one priority is to investors. We are just dollars to be had if they can figure out how to separate us from them in as close to a legal way as they can argue in court if they have to. Gaming only has a loose goal of making the gamer happy. Manipulating him/her and conditioning the gamer to accept less for more is the real goal.