Exaclty, and I thought they would of known this with Activision running the show. Would of known that mmo's are not like other games. MMO's take constant support which equals cost. Without a way for steady income aka sub fee or micro transactions it slowly drains profits from enitial sales. They had a good idea....use DLC's to recoup that profit. But give your players what they want or they will not buy. With the first dlc they have pretty much just lost xbox consol oweners.....whats gonna happen on dlc 2? To do a turnaround (speaking to people with business degrees lol) they need to 1st Truly stabilize servers. 2nd equal conent for all consols 3. Fix end game loot rolls 4. Fix glitches but dont mess with mechanics aka Atheon random teleport. If they could do these and a few other enhancements (say player chat) they could very well be successful but I don't see them listening or caring.