Not at all. But they will if more gamers begin to take notice of there practices and vote with their dollar; particularly xbox customers.
Activision has a forecast for the number of DLC units sold as a result of their advertising. If it falls short because people start spreading the word about their unethical practices, then there is less of a chance that content exclusivity as a pricing tactic will be used in the future.
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Yep this could become a regular thing for DLC on one platform getting more content. It's bad anough that one console gets more content than the other in the base game but you can accept that as just an annoyance especially as the content is timed. But DLC is totally different. It shouldn't be allowed. I would say the same thing if DLC in the xbox version of another game had extra content for the same price as well. Imagine if that happened in Advanced Warfare where the xbox version of DLC got extra maps or guns for the same price there would be uproar in the playstation community and quite rightly so.