No modern day consumerism is not a good thing as it's based around exploitation. That being said however, if people are so outraged by having to shell out what is slightly more than todays price of a cinema ticket as it's "morally and ethically wrong" then some perspective is required. Either that or some people here must spend their entire day in perpetual outrage at what's going on around them. Even if it is, crying on a forum and then shelling out for it isn't going to solve the problem is it?