This is not a dev responsibility, this is a case of consumer being at fault; burn in has been a problem with plasma screens for years now, and any one who knows anything about TVs knows that this can occur, even with network emblems on tv, and knows how to prevent them. Your decision to buy a plasma screen without knowing the risks or your refusal to use methods to prevent it puts you at risk. Finally for anyone who hasn't realized this, plasma TVs are a horrible choice for gamers and if you use your tv primarily for this purpose you should buy LED LCD; it will save you money and give you better performance.