I agree. I don't know the particular reasons why my tv didn't burn in. I've even passed out with a menu screen on the tv and had no burn in. I forget the model number of my tv. I did pay a good amount for it but it's old now. The picture is so vibrant I just don't want to get rid of it. It was one of Samsung's top of the line models when I purchased it. The reason I went plasma was because I saw my friends lcd tv and the color just couldn't match what I saw in the plasmas.