Don't they sponsor CoD or Halo or something? I forget. Nothing wrong with them, but some people buy them for "XP Buffs" in games when there's a promotion going on.
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I think it might have been Halo 4, not really sure though
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I'm pretty sure it was Halo 4 (and they sponsored Reach too) but I forget what other games they sponsored. I'm pretty sure it was something like CoD or Battlefield, but I can't remember.
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Battlefield was sponsored by slim jim and Dr. Pepper
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Damn, I really wish I could think of the other game(s) that Mtn. Dew/Doritos sponsored. Oh well.