http://kotaku.com/ubisoft-apologizes-for-assassins-creed-unity-with-free-1663768202
Well here's a real concerned developer/publisher. They admit the screw ups and offer the first dlc free!
Season pass holders also get a free game of their choosing.
Edit: up vote, lets get the "powers that be" aware of the fact that consumers are not just dollar signs.
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http://www.polygon.com/2014/11/26/7295181/assassins-creed-unity-free-content-apology