You would still have to rank up with the faction by wearing their item and doing bounties, same as it is now. The factions are not pvp specific, the crucible is.
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Well, ranking up the faction isn't. But buying the faction gear is.
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But it shouldn't be, because the goals of each faction are not linked to the crucible. If I wear a faction item in pvp or pve I get rep for that faction, so the marks earned should be spendable at those vendors, provided I have the rank.
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The different crucible activities do have descriptions of the different factions. But I'm really playing devils advocate :p
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As am I. The different patrol missions are sponsored by different factions as well.
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I don't even know why I'm bothering crucible gear is garbage anyway.