Capcom did that with Street Fighter X Tekken and eventually the ball of negativity surrounding Disc Locked Content whipped up by that storm was too much and the game totally died. Now Capcom are struggling financially and had to make one of their biggest releases Street Fighter V exclusive to Playstation to help them out of their sticky situation. Worst short term solution ever though as thats a lot of Xbox sales thrown away. I just hope Bungie really do something about their atrocious business model for this game because people are not going to keep supporting them with such small yet expensive content which is already on the disc. DLC is supposed to offer something new and so far this does but not in the right ways and not enough of it compared to the amount it recycles for the price they and Activision are charging.