The request for examples did not stipulate matching business models. Comparison is content for price, the business model is a decision on the company's part at a business level and should not impact the consumer's perspective of deliverables based on price. That's like saying a company shouldn't be held accountable for not putting out a good product because their margin on it isn't high enough. Furthermore, If my dated information about GW2 is still accurate, all cash shop items in GW2 are acquirable in game without spending cash, and therefore the existence of a premium currency is independent of Event content comparable to expansion content. All the "cash shop" does is provide a shortcut for "payers" to acquire in game rewards for monetary compensation instead of temporal compensation (wasting time grinding). It's just another loot cave, but instead of wasting time pressing one button, you're spending money.
Shame on you, sir, for baiting me into defending the freemium model, because freemium blows; play the game and earn your loot.
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