you said [quote]depending on what store you go to they set up the tv weird sometimes so its hard to tell lol[/quote] this led me to believe you implied i spent all my time researching at one store. if that wasn't your meaning then my apologies. i only defend plasmas because i spent so much time looking at tv's side by side at different stores and every time i kept coming back to the plasmas. i was also comparing tv's of the same level to each other. i went into the stored wanting an LED tv and came out with a plasma. because the blacks are so black, it makes the other colors pop so much more. again, i am not saying your tv is bad. i just doubt it looks better than a plasma of comparable specs based on the research i did.