Which do you prefer?
Wavy Lay's or the similar, yet different, Ruffles.
Personally I'd go with Ruffles. They're tastier and have an element of grease that Lay's just can't match. From just comparing the chip itself, Ruffles looks more natural than Lay's. More variety in the crisps than the Lay's which all look the same aside from size.
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WHY IS LAY'S WINNING
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Rufflessss