umm sorry dude activision (ATVI) did not make 500 million or anything vaguely like it. Read the Q. and they are a profitable company, doing rather well despite the huge fall in sales for COD and the below hoped for Destiny sell through

12,800,000 players times $60 bucks each totals (some math involved) 768,000,000 dollars. I'm just going off the numbers from the year end post and I'm taking into account that not everyone who is playing actually bought the game. So a rough estimate would be somewhere in the ball park of 500 mill. Can you back up your logic with math? Just saying. Lol

Activision doesn't get the full $60 for each disc. Retailers are getting their cut, which must be over 50% of the retail price to make a profit after expenses and is probably well over 50%. (Anybody work for a retailer? What does a reseller pay for a game?) So, Activision more realistically gets like $20 or $25 per disc. And they have their own overhead. So maybe $15-$20 is profit. We also cannot assume that 12.8 million players means 12.8 million discs sold. A household could have multiple accounts playing Destiny. For example, my brother and I share an Xbox and my gold account. So that's two players for one disc. And households with several kids? Even lower ration of discs to players. If we presume that for every four discs sold, one goes to a house with two players, we have a ratio of 5:4 or 1.25 players per disc on average. So 12,800,000 becomes 10,240,000. Multiplying 10,240,000 by a reasonable $20 profit per disc yields $204.8 million. Good money, but not $500 million. And whether any of this goes to Bungie depends on the contract terms. Can you back your logic with logic? Just sayin'. =D ;-)

Lol good points guys. I should have taken that into account. Thanks for the info. Next time I'll think a little harder before I assume Bungie is telling the truth.