Had a few friends of mine pop into my chat while I was playing and asked me about the game. I told them not to buy it because it wasn't worth the $60 or $90 dollars. They laughed and said all their other friends who bought this game when it was released said the exact same thing.
They are aware they have lost customers and will continue to hemorrhage fans. Bad business principles and practices coupled with a bad product is the quickest way to destroy a franchise of any kind.
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Yep. Exactly.