Sean O'Driscoll was promoted from the coaching staff in place of Mel Machin at the start of the 2000–01 season. In O'Driscoll's first season as manager, Bournemouth narrowly missed out on the Division Two playoffs, but were relegated a year later in the new stadium. The board kept faith in O'Driscoll and they were rewarded with promotion via the Division Three playoffs in 2002–03. The club became the first to score 5 goals at the Millennium Stadium when they beat Lincoln City 5–2 in the 2002–03 Division Three play-off final with goals from Steve Fletcher, Carl Fletcher (2), Stephen Purches and Garreth O'Connor. Under O'Driscoll, Bournemouth narrowly missed out on the play-offs for the 2003–04 and 2004–05 seasons, and just avoided relegation in the 2005–06 season. Long-serving player James Hayter scored the fastest league hat-trick in English Football League history during the 2003–04 season. The Cherries were leading 3–0 against Wrexham thanks to goals from Stephen Purches, Warren Cummings and Warren Feeney when Hayter was brought onto the field as a substitute. With 86 minutes gone, Hayter managed to net three goals in the space of 2 minutes and 17 seconds, making the final score 6–0 to Bournemouth. In September 2006, with the team in eighth in the League, Sean O'Driscoll left to become manager of Doncaster Rovers. He was replaced by Kevin Bond. In February 2008, Bournemouth were forced into administration, suffering a 10-point deduction which put them in relegation trouble. Bournemouth had debts of around £4 million and almost went out of business completely.[8] The off-field uncertainty continued throughout the season, with only one, ultimately unsuccessful, bid for the club accepted,[9] and the club ended the season being relegated to League Two. Ahead of the 2008–09 season, the team's future in the Football League was put into doubt when the league threatened to block Bournemouth's participation in League Two, due to problems with the team's continuing administration and change in ownership. It ordered both Bournemouth and Rotherham United to demonstrate that they could fulfil all of their fixtures and find a way out of administration,[10] eventually allowing the club to compete with a 17-point penalty for failing to follow the Football League insolvency rules. The new company was also ordered to pay unsecured creditors the amount offered at the time of the original C.V.A. (around 10 pence in the pound) within two years.[11] Early into the season, manager Bond was sacked and was replaced by former player Jimmy Quinn, who would himself leave the club only a few months later.[12] Former player Eddie Howe took over as manager with the club still 10 points adrift at the bottom of the league and initially on a caretaker basis, becoming the youngest manager in the Football League at the age of 31.[13] At the end of 2008, it was announced that local businessman Adam Murry completed the purchase of 50% of the club's shares from previous chairman Paul Baker. However, in January 2009, Murry missed the deadline to buy Baker's shares.[14] In the final home game of the 2008–09 season the Cherries guaranteed their Football League status by beating Grimsby Town 2–1 with a winning goal 10 minutes from time by Bournemouth legend Steve Fletcher, sparking wild celebrations after a fairytale ending to 'The Great Escape'. They finished their troubled season with their best away win for 30 years with a 4–0 victory at Morecambe. In June 2009, a consortium including Adam Murry finally took over AFC Bournemouth. The consortium included Jeff Mostyn, former vice-chairman Steve Sly, Neill Blake and former Dorchester Town chairman Eddie Mitchell. Howe's first full season in charge brought success as Bournemouth finished second in League Two to earn promotion with two games to spare. Howe subsequently left the club for Burnley during the following season; his successor, another former Bournemouth player, Lee Bradbury, led Bournemouth to the League One play-offs. The two-legged semi-final against Huddersfield Town finished 3–3 after extra time, and Huddersfield went through the final by winning the penalty shoot-out 4–2. Bradbury was unable to lead Bournemouth to another promotion challenge in the 2011-12 Football League One, placing eleventh after a season of indifferent results. Subsequently, Bradbury paid the price and was replaced by youth team coach Paul Groves for the final games of the season. Groves remained in charge at the start of the 2012–13 season, only to be sacked in October 2012 following a disastrous start which left the club near the bottom of the table. Eddie Howe returned as manager, and not only did he pull the club away from their early-season relegation battle, they achieved promotion to the Championship, returning to the second-tier of English football for the first time since 1990. The club also revealed a new club crest which was to celebrate a new era in the Championship as well as encapsulating their ambition and vision as a club.[15] After a promising Start to life in the Championship the club was handed a fourth Round FA Cup tie with Premier League club Liverpool which ended in a 2–0 loss. Joe Roach was reappointed as Head of the Cherries Youth Academy returning to his beloved passion of his life, Bournemouth AFC. A fan favourite he is enjoying his time in the limelight as one of the true heroes of Bournemouth's recent success. This is reflected as they beat Leeds 4–1 at a riveting Dean Court. Despite outside chances of making the playoffs, Bournemouth were ultimately unsuccessful but finished their first season back in the Championship in a very respectable 10th place. On 25 October 2014 Bournemouth won 8–0 away at St. Andrew's against Birmingham City. It was the first time that the Cherries had ever scored eight goals in a league game (barring a 10–0 win over Northampton Town in September 1939 which was expunged from the records after World War II broke out the next day) and they recorded their biggest winning margin in a league fixture. Goalkeeper Artur Boruc played his part in this statistic saving a penalty taken by Paul Caddis in the 53rd minute with the score at 3–0.[16] The club followed up this success with a 2–1 victory over Premier League side West Bromwich Albion in the League Cup on 28 October. This meant the club had reached the quarter-finals of the competition for the first time in their history.