I write software as well, mostly in VB.Net, and would agree with some of this. I think what the OP is saying is that when you buy a DLC and the download is 4MB it goes to show that almost the entirety of the DLC is already on your hard drive. Comparing it to other games which Borderlands is probably the closest, they actually give you new content. There's no clutching into areas because there is none already there. The downloads are 1GB or less because, there's no content on your hard drive already. They provide it to millions off their servers at same time and have no problems. I would point out your 10GB download for DLC is pretty far off considering that's more than Destiny in its entirety is. We'd look at 1GB maybe. Bungie was smart in putting parts already on the original disc for all the DLC's to be installed on everyone's hard drives but, people are obviously going to be upset anytime they pay for something that they already have. What probably would help is if they put in some more events for people to do for free such as, around the holidays or heck even run the Queens event everyone's been asking for so they don't feel like everything they're going to get from Bungie is going to cost them. That's where Borderlands does much better at in my opinion. They should be thinking along these lines if they want to keep players at this rate with a small raid that takes 30 mins to run through being the only new thing they've introduced in a long time.