I have my BBA with Honors and a Law Degree but my post secondary education must be failing me on the simplest of concepts since I clearly know nothing about focus groups! You sitting there making guesses on how the development came to be, is well just that, a guess. The point I was trying to make was that some very simple marketing knowledge and concepts would have helped the story develop beyond the pile that it is now. I also pointed out they lost half their staff which would also hurt production. I'm not going to argue with some random kid in his first year of business admin courses .. I get paid too much to argue so no point in wasting the efforts here. Bottom line. The story/Grimoire or however you get the storyline is severely lacking. A game with a 10 year plan should have started a little stronger. That's all - happy gaming!