I think the main issue here is how they get differential treatment from the gsme developers. True it is essentially free advertising for them but they are essentially 'above the law' when it comes to the game. If for example either of them were to start chesting in crucible, nothing would happen. What should happen is they get made an example of to show that nobody is special. Its a common problem in gaming nowadays and its only a matter of time before a rather large backlash occurs against them