People need to accept the fact that they will refuse to do anything that might reduce the longevity of the game. They want you to grind for weeks or even months. They are desperate to keep players interested, and rather than enticing them with the content they desire, Bungie simply increases the grind. I, personally, am sick of the grind. I have no desire to get to 310 or do nightfalls. It has reached the point where I only play when my friends ask me to. And I think that is where the problem is. Sometimes you quit playing a game because you have everything, and that's a good feeling. But this, it just feels like a huge waste of time doing half the tasks in the game because the rewards simply aren't there. Or at least not consistently enough. Rather than trying to keep people grinding for years without reward, they should reward those who grind and make them feel as though it was worth it. Because that yields a greater experience and will benefit them more going forward.