Hmmm. For a guy that wants everyone think you don't care, you sure seem to care what others think about your thinking. I think that means you care. Careful! You may care more than you think. I think.
You aren't speaking from a position of superiority just because you don't feel the way the OP and others do. You don't value the work you put into characters, good on you. Nothing wrong with it. Others find that a problem. The motivations aren't wrong, they're different.
I have no interest in going to great lengths for things I don't get to keep. Simple. There are less entertaining (to me) parts of the game I will endure for rewards that are worthwhile, but if I find those things will be taken without notice, I won't be bothered. That's what motivates me.
It's a loot-based game. If the loot will be ripped from you if you use it, what's the point of getting loot?
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Eh, opinions vary