Lmfao!!! You just defended lazy failures.... Literally. They didnt keep their deadline for the games release and they used a dlc to invalidate entire consoles... Yeah man, great business practices. Customer loyalty and retention isnt important. Business ethics... Not a thing.
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Business ethics? Business is about making money. Customer retention? Rise of Iron was the top selling add on in PS store when it was released. Destiny is still one of the most popular games out there, Bungie is doing fine.