Yep, marketing and corporate branding. I see a lot of people get emotionally invested in companies and later feel betrayed, hurt, etc. I think it's a Shane, especially when it happens with kids. They don't realize yet that there are so many more important things to be emotionally invested in, and I wrote that in the hopes that it more ght help people take things less personally so they can focus on more productive aspects of their lives. But after I wrote it I looked up, saw how long it was and facepalmed thinking "Holy cow, no o es gonna read all that!" Haha.