No, I'm not prepared to drop $35K in your lap for a product, sight unseen. I am, however, prepared to drop $20 to reserve 2 copies of the Limited Edition disc, and pay the rest when I pick them up. Your analogy is not apt. The risk/reward equation is substantially different in those two cases. It's the difference between buying a $2 lottery ticket and betting $1000 on a hand of poker. I'll buy a lottery ticket from time to time, but unless I have a royal flush (in spades) I'm not risking the money on the card game. As for "holding a company accountable": if I don't like D2, I won't buy another Destiny title. That's it. That's the accountability.